GingerBread – The agency for arts PR and activation

VISION

GingerBread is a public relations agency with an emphasis on creating
cultural moments.

When we work with artists, we elevate and amplify their stories. We dig down and discover the way to position the work as part of the cultural zeitgeist in order finding the best angles that will generate widespread allure.

When we work with brands, we don’t just tell their story, we help to discover and form that story – and because we work with so many artists, we have our fingers on the pulse of that self-same cultural zeitgeist; meaning we’re brilliantly positioned to create cultural moments.

EFFORTLESS AUTHENTICITY

WHEN YOU NEED TO GET NOTICED

At its core, GingerBread is a PR agency. In that everything we do, can be demonstrably measured by the amount of press coverage our campaigns generate.
But the routes we use to get there are varied.
Within that remit we provide PR, Experiential Amplification, Standalone Social Media Strategies, Branding Strategy, and Photography & Video Content – everything and anything a brand needs to cut through the noise and make an impact on the world’s stage.

make an impact on the world’s stage

OUR SERVICES

We create Content Storms across UK press and social media

BRAND PR

ARTS PR

BRAND ACTIVATION

Key strengths

TRADITIONAL
PR

For brands and artists who need a traditional but highly creative consumer PR campaign, we are exceedingly proud of the top-level national and regional coverage (print, web, and broadcast) we achieve every day for our clients.

THE BRASS TACKS

Key strengths

beyond
TRADITIONAL

For brands with a great product or service but a less clear PR hook to really ensure that all eyes are on you, we are the agency that can provide a full experiential package to find the story and use it to create a moment in time that truly elevates and amplifies your narrative.

EXPERIENTIAL AMPLIFICATION

IN THE NEWS

Hungary's leading contemporary circus company HEADS TO THE EDINBURGH FRINGE

Multi-award-winning, internationally renowned Hungarian cirque danse company Recirquel are delighted to bring their latest creation IMA to the Edinburgh Festival 2023. Having delighted Edinburgh Festival critics and audiences alike in 2017 with ‘Paris de Nuit’ and in 2018 with ‘My Land’, IMA (the Hungarian word for “pray”) is a highly immersive circus experience, created for the purpose of initiating a meditative, visceral, and spiritual response from its audience.

Performed in a site-specific, purpose-built installation space reminiscent of sacred places, this highly immersive work invites audiences to participate in a unique ritual guided by the performer, who becomes a 21st-century shaman taking the audience into the unknown territories of the human mind.

READ ALL ABOUT IT

OUR TEAM

THE BEST INGREDIENTS FOR GINGERBREAD

The GingerBread Agency started its life when two leading arts, culture, entertainment, and consumer PRs and one top-level experiential advertising Creative Director came together and started to look at how the comms industry is evolving.

WHO WE ARE