Welcome to Gingerbread

Welcome to Gingerbread

Gingerbread is delicious.

Gingerbread is warm. It’s both spicy and sweet. At The GingerBread agency, we love it.

GingerBread is a communications agency specialised in arts, culture, entertainment and brands. We collaborate with artists and brands to amplify their stories and serve them oven-fresh to the world.

We work across arts and culture, supporting projects at every scale from emerging work to major productions. We also help brands pair with partners in the arts to translate their projects into cultural experiences.

 

 

Our expertise includes

Theatre and dance shows in London and across the UK – from the West End to short-run Fringe shows and national tours
Multiple shows at the Edinburgh Festival Fringe – comedy, theatre and more.
Large-scale immersive experiences
Creatively connecting brands to culture
Independent film
Visual artists and multidisciplinary creatives
TV, radio and podcasts
Reputation management and crisis communications

Brand PR

Arts PR

Recent news

Testimonials

Philip Arditti

English Kings Killing Foreigners

Gingerbread and Madelaine are simply THE BEST. We worked with them twice and they were ON IT every time. They understand the complexities of theatre making and niche storytelling and they know how to translate that for the world of PR. With a sensitive subject matter at hand and this hostile online world we were apprehensive and super anxious about PR. But Madelaine guided us into that world without compromises. We give her and the team 5 shiny glowing stars!!!

Recirquel

Natalia Fabics

Producer, Recirquel

We have had the pleasure of working with Gingerbread across several projects in recent years, including the presentation of our productions IMA and Paradisum at the Edinburgh Fringe Festival, as well as on the international media strategy for our immersive resident show in Budapest, Walk My World. Gingerbread have a deep understanding of the performing arts landscape and bring both strategic insight and genuine care to their work.

Ollie Madigan

Creator and performer, The Olive Boy

Working with Gingerbread was genuinely one of the best decisions I could have made.The show doubled its online following, gained coverage in global media outlets, and exceeded all of its ticket sales targets. What’s been most impressive is that the benefits didn’t stop when the production closed. Months later, I’m still seeing the impact of the visibility and momentum GingerBread helped create. The team are incredibly professional, but also warm, approachable, and always available when support is needed. They truly care about the work and the people behind it. I couldn’t recommend Gingerbread more highly.

The Lost Estate

Eddy Hackett

Co-founder and Executive Producer, The Lost Estate

It’s been a pleasure to work with GingerBread, who we’ve had on retainer for over 6 months now. I admire their work ethic and dedication to our business, and feel like they have our best interests at heart by being responsive and keeping us updated on the work they’re doing. Madelaine and the team have secured a broad range of culture coverage across our portfolio of immersive productions as well as relevant, high-profile coverage for our business operations.  I can highly recommend them!

Strippers in the Attic

Buffy

Host & Creator Strippers in the Attic

No one understands artists and the holistic view across entire creative projects better than Gingerbread PR. For our podcast Strippers in the Attic, Madelaine Bennett got us the kind of press and coverage that only a well-established brand could hope for. If you want the combination of corporate-level reach with boutique agency care and consideration, Gingerbread is 100% the home for you.

Our Sister Agency

Welcome to Gingerbread
GingerBread Agency